We manage a client's site that has a very nice
Flash movie masthead on an HTML page. It's on the main page only. The movie is a beach scene with 5 sequences. The sequences are on a loop.
Of course, we want to help the site search well, and I want to use <noscript> tags to add textual content that accurately portrays the movie's content.
But the last thing we want is to risk search engine rankings, or a penalty.
Are there any search engine ranking risks if the <noscript> portion is done when the following conditions are met?
1. We state at the beginning of the <noscript> portion that "This content is for ADA accessibility purposes and for those who may have javascript capability disabled in their browser."
2. The content in the <noscript> tags very precisely portrays the scene in each sequence. No more, no less.
3. There is some optimized keyword portions but very carefully avoiding keyword cramming.
I'd also like to hear from anyone who's had bad search engine rankings experiences using <noscript> tags to portray Flash content-- and what they believe aused it.