Mandatory fields on forms - any studies available?
12:42 pm on Apr 27, 2009 (gmt 0)
Have to convince my CEO that itís a bad idea to have a lot of mandatory input fields in the registration process.
Does anybody know of any studie(s) that shows the negative affect that a lot of mandatory fields will have on the conversion rate.
1:18 pm on Apr 27, 2009 (gmt 0)
Is it registration to be able to submit an order, or to provide leads for information, or for a membership? That can make a difference, although generally studies have shown that the simpler the better.
BTW, here's a classic thread on site conversion with a number of good tips based on people's experience and testing:
The registration is to be able to submit an order.
9:01 am on May 2, 2009 (gmt 0)
All you really need to capture is:
Address (shipping and billing) Payment info (generally CC) Email/Phone (contact info ... and the former for sending promos)
Anything in addition to that is fluff and not mandatory, per se.
9:02 am on May 6, 2009 (gmt 0)
Yes, I know that but I have to convince my CEO that more mandatory input fields is a bad idea. Therefore am I looking for a report or studie that clearly shows how the abandon rate increases with more mandatory input fields.