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Mandatory fields on forms - any studies available?

New User

joined:Apr 27, 2009
posts: 3
votes: 0

Have to convince my CEO that it’s a bad idea to have a lot of mandatory input fields in the registration process.

Does anybody know of any studie(s) that shows the negative affect that a lot of mandatory fields will have on the conversion rate.

Senior Member

marcia is a WebmasterWorld Top Contributor of All Time

joined:Sept 29, 2000
posts:12095
votes: 0

Is it registration to be able to submit an order, or to provide leads for information, or for a membership? That can make a difference, although generally studies have shown that the simpler the better.

BTW, here's a classic thread on site conversion with a number of good tips based on people's experience and testing:

[webmasterworld.com...]

jogr

1:24 pm on Apr 27, 2009 (gmt 0)

New User

joined:Apr 27, 2009
posts:3
votes: 0

The registration is to be able to submit an order.

DrDoc

9:01 am on May 2, 2009 (gmt 0)

Senior Member

drdoc is a WebmasterWorld Top Contributor of All Time

joined:Mar 15, 2002
posts:6807
votes: 0

All you really need to capture is:

Address (shipping and billing)
Payment info (generally CC)
Email/Phone (contact info ... and the former for sending promos)

Anything in addition to that is fluff and not mandatory, per se.

jogr

9:02 am on May 6, 2009 (gmt 0)

New User

joined:Apr 27, 2009
posts: 3
votes: 0

Yes, I know that but I have to convince my CEO that more mandatory input fields is a bad idea. Therefore am I looking for a report or studie that clearly shows how the abandon rate increases with more mandatory input fields.