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Title Slugs + URI = FAIL

4:18 pm on Aug 28, 2008 (gmt 0)

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Now that I've gotten my feet "soaked" from a Social Media perspective, I have some immediate topics to discuss that should open some eyes around here!

Title Slugs + URI = FAIL

Yup, I said it! Whoever came up with that concept should be fired. Let me explain why...

There is this trend in Social Media to follow SMS Protocol which means you have this absurd 140 character limit on your messages. :)

I hear a lot of people say the Mobile Web is dead. I can understand why if you are browsing the web using anything other than an iPhone or similar device, does one exist?

I've found a few stories that I wanted to link to. Can you believe one of them had 12 hyphens in the URI string? If I could cuss here, I would! Twelve (12) hyphens? WTP were you thinking? The URI itself was over 140 characters! That means I have to use a URI Shortening tool. Why must I do that? To link to your story? You're going to make me go out of my way? Forget you!

Do many of you use the Mobile Web? Are you involved with Social Media and the 140 character limitations? How have Title Slugs + URIs affected your marketing efforts? You are forced to use the URI conversion tools, huh? It totally SUCKs from a branding perspective. Why should I have a third party involved in links to my websites, why?

After all this, I'm now going to start suggesting that website developers consider setting up a shortened URI structure for SMS purposes. I haven't figured out all the details as of yet but I do know there will be URIs that are extremely short to take advantage of visual branding and avoid the URI conversion process which now brings a third party into the equation. I don't fully understand why I would want to use that. I always keep my fingers crossed when clicking a converted URI link.

Can someone shed some light for me?

5:14 pm on Aug 28, 2008 (gmt 0)

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I write WML1/WML2 sites.

I'll actually have to "purty 'em up" a bit for my new iPhone.

11:13 am on Sept 23, 2008 (gmt 0)

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If you use something like Twhirl to access Twitter, then you will find it has an automated URL-shortening feature built in. I expect many other such clients have that too.