Welcome to WebmasterWorld Guest from 54.147.47.239

Forum Moderators: ergophobe

Message Too Old, No Replies

What's difference between Information Architecture and Theme Pyramids?

Trying to figure out the best way to re-structure a site

     

Dabu The Dragon

3:14 pm on Feb 15, 2007 (gmt 0)

10+ Year Member



Hopefully this is the right place for this question.

I've be hired to create a SEO strategy for a large publications website. From my perspective, one of the biggest problems this site has is that there is a very poor theme pyramid and because of it the the site structure and it's navigation has developed dysfunctionally and it's very confusing to site visitors as well as search engines.

One of the web designers has mentioned that Information Architecture is a good process in the redesign of the navigation. Seeing how I've always used theme pyramids to design a sites structure I just making sure that I'm not off on my judgement.
I guess I'm coming to WebmasterWorld community to help me figure out which is the better route to take.

I've used my process so long, I'm not really sure what Information Architecture is suppose to accomplish. Or maybe I'm already doing it and it's just being called something else.

Thanks in advance. DTD

glengara

3:43 pm on Feb 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sounds like very similar concepts to me, though theme pyramids would probably focus more on the tactical use of KWs...
 

Featured Threads

Hot Threads This Week

Hot Threads This Month