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Forum Moderators: phranque
joined:May 5, 2016
joined:Nov 11, 2000
They have built a separate site for Custom Widgets and are planning to 301 redirect the successful internal custom widgets pages on the high authority site to the new Custom Widgets site. Is this a terrible idea?I think it's a terrible idea, but I'm a fairly conservative SEO who knows a doorway site when he sees one, and assumes that Google will too. There's also the loss of authoritiy when a site is split up, as well as a loss of breadth, which I've come to feel is important. This feels to me like it's simply zoning into a keyword for the sake of old-style keyword matched SEO.