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OnSite blog vs. Separate blog

is separate blog better for traffic or onsite blog is best?

     
9:39 pm on Aug 23, 2008 (gmt 0)

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What is a better approach? Running a blog at the main domain in sub directory like www.example.com/blog or writing a blog at a site for blogs like blogger or wordpress or what ever and linking to the main site whenever it is possible.
For example the site is about home theater cables and the blog is about how to connect your TV and what cables are better and so on and so forth…
Any proven tactics here?

Thank you for your input
Alex Alon