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Maine is about to become the latest US state to – and get this – mandate that ISPs obtain subscribers' permission before selling their data to advertisers.
The state's senate this week unanimously passed SP 275, a law bill that forbids broadband service providers from peddling information on customers' browsing habits unless they give their consent first.
The bill covers a range of customer information, including contact details such as addresses and phone numbers, as well as their internet usage details: think browsing and app history, geolocation coordinates, MAC numbers, and IP addresses.
Your internet history on sale to highest bidder: US Congress votes to shred ISP privacy rules
Interesting times ... and sometimes the States have to take the bull by the horns.