Study: Ad Trackers Losing Reach in Europe After GDPR

[engine]

According to a recent study, ad trackers in Europe are losing reach following introduction of GDPR.

On the tracker numbers front, they found that the average number of trackers per page dropped by almost 4% for EU web users from April to July.

Whereas the opposite was true in the US, with the average number of trackers per page rose by more than 8 percent over the same period.

[techcrunch.com...]

Previously

Since GDPR in Europe, Overall Third Party Cookies on News Sites is Down 22pct [webmasterworld.com]

[justpassing]

If you consider that, in the EU, you have to receive an explicit agreement from visitors to use trackers, a 4% decrease is very-very small...

[robzilla]

If you consider that, in the EU, you have to receive an explicit agreement from visitors to use trackers, a 4% decrease is very-very small...

Most sites will still load the ads (including trackers) before users indicate their preference -- if they even can because a lot of sites just display a cookie notice and that's that.

[justpassing]

This is my "..." suggested :)

[engine]

Every day i visit sites which fail entirely, or make it difficult to opt out of the ad trackers.

I don't object to the ads, but i do object to the dozens and dozens of ad trackers on their site.

[justpassing]

If I understood correctly, next year or the year later, all cookie-based trackers will be blocked at the level of the web browser (in the EU)

[engine]

I wonder if it's such a relatively low number because people are sick of seeing popups and just want to get to the content. I know I am.

[justpassing]

I wonder if it's such a relatively low number because people are sick of seeing popups and just want to get to the content. I know I am.

Sure, also, 95% of banners are not really offering a choice, and for the 5% others, people click "ok" without reading them. This is again more terrible on mobile devices.

The EU believed that, because of requirements web publishers / internet giants / ad networks etc... would simply stop tracking users...

It's sure that this is a huge annoyance, remember, EU guys in charge of the first cookie-law, claimed they didn't think of the annoyance it would cause ... which is why the next revision of the e-privacy should get ride of the cookie banner, and let this be handled by the web browsers, at least this is what I understood. Chrome will certainly come with a smart idea to make people accept all tackers for all sites :)