Where does the web traffic come from? It's either type-ins if you're a brand, or for the vast majority, in the past, it's come from search engines. There is, of course, direct marketing, such as email, etc.
As search referrals decline the other methods start to look a better bet.
There's the relatively new-kid-on-the-block, AI.
What about AI? Has it started to give you new opportunities for traffic?
What are you doing about traffic, and conversions?
