RIP websites

Co-pilot on windows showing full content

[borishar]

So a copilot icon appeared on my windows 11 task bar and I tried to ask it a review type question. So it prints you the entire content from a website indexed by Bing and includes the link at the bottom. People aren't going to click on the link after they've been given the answer in its entirety. This is the end of small/mid size website ownership as we know it.

[ClosedForLunch]

We're feeding AI... like turkeys voting for Christmas!

I asked Bing Copilot a question and the answer was accompanied with links to some websites. My website was first in the list.

As 'AI answer' SERPs will slowly but surely become the norm I'm expecting a slow but sure decline in organic traffic from SERPs to information / reference websites.

[Mark_A]

It stinks

[borishar]

Most people aren't going to click to see the website, because the AI is giving them enough content from the website so there is no need. They can't truncate the response of the AI and to make it look like its not an ai but just a search engine

[engine]

This slow creep into displaying content has been going on for a long time, and AI is just making it easier.

Search engines, as they were, are failing to serve the feeders (webmasters), and, the only way to make this a less painful process is for someone to either become a new search service for websites, or regulatory control.

Let's look at the opportunities.

[tangor]

MEANWHILE, even the small can still survive. Content, UA, etc is involved, but more than anything is patience in that those that grow "great" generally do so in a slipshod fashion and end up BREAKING most spectacularly.

There's a lot more little guys than big guys!