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GDPR Has EMail Marketers Concerned as Few Users Are Opening Privacy Updates

     
3:56 pm on Jun 18, 2018 (gmt 0)

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I'm not surprised by this at all, as i'm sure you've been swamped by e-mails asking permission to continue to send you messages. Lots of these messages are the result of the E.U.'s GDPR, and many e-mail marketers are getting concerned as the early stats indicate as many as 80% are not even opening the messages.
This means, potentially, e-mail lists are going to shrink considerably, and marketers are going to have to work harder at getting approvals to be added to their lists.
Internal research from Huge found about 38 percent of Americans are ignoring these emails, and 23 percent have actually used them as an opportunity to unsubscribe. Email marketing firm PostUp has even grimmer stats, estimating that only 25 to 30 percent of recipients globally, and only 15 to 20 percent in the U.S., are opening the emails at all.


[cnbc.com...]
4:16 pm on June 18, 2018 (gmt 0)

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Not surprising. After all, past experience for most has been attempting to unsub merely confirmed a live address to the senders and more unwanted soon followed.

Post GDPR email marketers are on notice they could be fined/sued ... and this time it might actually stick. I suspect this "biz" is in for a shakeup.
4:20 pm on June 18, 2018 (gmt 0)

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There's also a lot of spammers trying to get confirmation of e-mail addresses. Either way, it's not going to stop the true e-mail spammers. :(

Yes, a shake-up might be a good thing.
9:55 pm on June 18, 2018 (gmt 0)

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i'm sure you've been swamped by e-mails asking permission to continue to send you messages.
I've seen a bunch of email from accounts I'm pretty sure I never opened.

a lot of spammers trying to get confirmation of e-mail addresses
A lot of spammers just got reported as spammers :)
7:35 am on June 19, 2018 (gmt 0)

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Ironically, many of those emails did not need to be sent- if you have a trading relationship (or any other contractual relationship), there was no need to seek "Consent" - one of the other five basis for processing PII would have applied.

However, if your stated grounds (as declared in your Privacy Policy) is Consent, then you must now remove the person from your mailing list.
Either way, it's not going to stop the true e-mail spammers.
Exactly. Although I rarely see true spam in my mailbox- the mail filters are pretty good at that.
8:38 am on June 19, 2018 (gmt 0)

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I just sent out several K emails to announce changes in my privacy policy.

I don't send newsletters or any type of email marketing, but took advantage of the times and used it to remind people of my site :)
9:33 am on June 19, 2018 (gmt 0)

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...but took advantage of the times and used it to remind people of my site :)


Great idea.

The biggest problem for marketers is getting tired of the emails. I'm no longer even opening them, especially those where there is a tenuous relationship.
9:39 am on June 19, 2018 (gmt 0)

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Well then I won't send you one.
9:00 pm on June 19, 2018 (gmt 0)

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I have been getting hammered with such emails (As I am sure most of us have been) but I reckon a lot of the messages I am getting are spam because I never signed up for them in the first place. Simply leads me to a page with an unsub link and ads. :-)

Mack.
9:03 pm on June 19, 2018 (gmt 0)

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Simply leads me to a page with an unsub link and ads
Yeah, another way to get your eyes on an ad.

Unless the sender is a well known company, I don't use those unsubscribe links. I have a suspicion I'm just verifying (or furnishing) my email for future campaigns.
12:41 am on June 20, 2018 (gmt 0)

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These jokers would be among the group of webmasters called "slimy".
 

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