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users have to be able to freely give their consentóthe law says people canít be forced into consenting to their data being processed, in order to use a service.
In case youíre wondering how a company is supposed to deliver a service without users giving their consent to their personal data being processed, hereís the deal: If the data really has to be processed in order to deliver the companyís services, then thatís a valid legal justification in itself. For example, an email service doesnít need to get consent in order to send and deliver peopleís emails. Consent is only needed when the company is trying to do other things with that data, such as using it to make money from advertisers.