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Blocking ads? Smaller digital publishers are smacked the hardest

More mobile operators to incorporate the software

     
12:23 am on May 13, 2016 (gmt 0)

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Analyst firm Juniper Research has stared into its crystal ball and predicted that digital publishers stand to lose over $27bn (18bn) by 2020 due to ad-blocking.

Developer activity is set to increase over the next five years making ad-blockers more sophisticated and difficult to overcome, according to the research.

The research reckoned that smaller publishers are most at risk from the rapid adoption of ad-blocking software as they often solely rely on revenues from advertising to continue operating.

[theregister.co.uk...]
This trend is on-going and no sign it will slow or cease. What plans are you, the professional webmaster, making?
4:31 am on May 13, 2016 (gmt 0)

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I have not found a solution yet, but things I am thinking about:

1) Affiliate links. They do not work for me, even with products that are regularly advertised on my site through Adsense
2) Directly sold ads. Lots of extra work
3) Advertorial. I dislike it, but I can see this taking off in a big way

In my case my ad income has been declining for a long time and most of my income these days comes from developing sites for other people so I will probably go for:

4) get into another business, possibly selling the site to someone who can fold it into a site that does one of the above.
4:40 am on May 13, 2016 (gmt 0)

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In 2) above, is it the work, or the lack of advertisers found or a site which fails to entice such advertisers?

Even g is frowning on 3) and the algos might treat a site moving that direction rather ugly.
4:07 pm on May 14, 2016 (gmt 0)

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1) Affiliate links. They do not work for me, even with products that are regularly advertised on my site through Adsense

Same problem for me. Luckily my site is supporting a real world business so the extra income from the handful of strategically placed ads is not essential.
 

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