With ad blocking appearing to become more likely, and the challenge to monetise from mobile, has the ad-supported products and services reached a plateau? Will we see the introduction of more sponsored, or subscription-based products and service? If we do, how will publishers continue to thrive?
Here are some recent threads indicating more moves to block mobile, or ad-supported browsing. On their own, they don't add up, but if you add them together...
Apple ios 9 has adblocker feature in safari [webmasterworld.com]
As mobile traffic increases, overall revenue decreases [webmasterworld.com]
Will Firefox's New Reader View Further Diminish Revenues [webmasterworld.com]
Report: Mobile Networks In Europe Set To Block Google Ads [webmasterworld.com]
How are AdSense Publishers, app developers, and advertisers to change and develop how they do business going forward. Obviously, Google is vulnerable in all this, too, unless it can remain agile in how it earns its living. I'm sure it will, but Google is not really the topic, it's about those that either earn their living from some form of ad-supported service, or are advertisers wanting to get to users, and whether ad-supported has plateaued.
