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Where to advertise mortgage broker?

5:03 pm on Jan 25, 2014 (gmt 0)

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I have client who is mortgage broker in US and we are struggling to get mortgage leads and have clients apply for mortgage on site.

Do you know any site great for mortgage advertisement that brings traffic and generate leads?
8:46 am on Jan 26, 2014 (gmt 0)

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bankrate is decent
10:46 am on Feb 13, 2014 (gmt 0)

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Mortgage101 seems to good and standard. Various leading mortgage brokers used to advertise on the same. Try it, after having more review.

[edited by: LifeinAsia at 10:46 pm (utc) on Feb 13, 2014]
[edit reason] no urls please [/edit]

10:17 pm on Feb 28, 2014 (gmt 0)

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I have faced this exact issue for a client. We have discussed two approaches...

1. Have them find a very specific target market and build a site, SEO, content, pay to click, etc. around getting people for that very specific target market to the site. In other words be the "the" mortgage broker for that specific target market.

2. Focus on the local market and use things like Google Places or getlisted.org and other local directories to list their site. I think with this strategy you will still have better luck focusing on a target market and using a content and advertising strategy to get people from that target market into the site.

The problem with this industry is there are a million of them out there and the really big guys like Quicken Loans and others are tough to beat out on pay to click or with SEO so the target market is a good way to try and maneuver around this and possibly rise above the crowd and differentiate yourself.