joined:July 18, 2002
So, like most smart self employed website owners, I keep a dead file. You know, that "In case I am dead, my loved ones can figure out what the hell I do and what is going on and how to get into relevant accounts" file.
I also keep an approximate valuation of the site, because I have always told my hubby that if something happens to me, he needs to sell the site and I don't want him to get screwed on that.
So this year, I was reworking the expected valuation of the site and I realized that I have a lot of followers on various social media networks and they have to have a worth.
I know the typical way to value a site is based on income per X number of years, but I also know that plenty of sites have been sold for plenty of money not based on how much money the site makes, but how many eyeballs or users it can potentially get. Forums are a classic example, but social media is not really all that different.
So what is the best way to calculate a value for social media followers?