Would you try to advertise Affiliate Programs in offline IT magazines ?
piatkow
6:56 pm on Feb 21, 2012 (gmt 0)
On line ads are aimed at people who are already looking for what you sell.
Off line aims to catch people who hadn't even heard of what you sell.
No idea about the specifics of affiliate marketing but generally you need a balance. Say you are advertising a jazz club, on-line will catch the fans who know how the jazz scene is organised but you need to go off-line to catch the people who say "hey, I didn't know that there were clubs like that around here, lets give it try!"
httpwebwitch
7:07 pm on Feb 21, 2012 (gmt 0)
Sure, why not?
Depends on the budget, and whether you're likely to get a good ROI from the ads.
I've seen ads for programs before, in niche mags devoted to affiliate marketing. I've never encountered them in generic topical magazines.
Kate_Oranum
12:04 pm on Feb 22, 2012 (gmt 0)
Well, the thing is that we are selling an online product - so its not like a 'jazz club' more a service online - this is why I am not sure if advertising offline an online product works -
Kate_Oranum
12:26 pm on Feb 22, 2012 (gmt 0)
httpwebwitch - Cheers for the answer - I will make sure I do check out some offline magazines
httpwebwitch
7:09 pm on Feb 22, 2012 (gmt 0)
The only place I've ever seen those niche affiliate magazines is in the loot bags at geeky conferences. Not the kind of thing they have on the racks at the local bookstore.
piatkow
2:09 pm on Feb 23, 2012 (gmt 0)
this is why I am not sure if advertising offline an online product works -
Admiral? Compare the Market? Direct Line? Elephant?
