I wonder if I could get some opinions on how to setup a subdomain, the company has created 2 brands for its self, on purpose or inadvertently i do not know, but one brand is catered for the originating brand. However they are quite keen to get some content up relating to the second brand as evidenced by enquiries at a recent trade show.
Rather than building a totally new seperate site I think creating a sub domain on the existing site would be a simpler option and seemingly create a synergy between the two brands and ofcourse taking advantage of keywords.
My question is to hyphenate the sub domain or not? Currently the domain is not so Iím leaning to something like bluewidgetnow.megawidgets.com rather than blue-widget-now.megawidgets.com