So, we have a small poorly built ecommerce site, but we do an awful lot of business through some major shopping sites, sites that we could not compete against. Some people here are now questioning whether we should even try to compete.
This got me to thinking about other web opportunities, instead of an ecommerce site in direct competition why not look at a more social option a portal/informational site feeding traffic to our content on the major shopping networks. A site with social integration, blogs, forums, user generated content, trailers, music clips etc.
I see this as an option, but a time consuming more risky one. I also had the though of offering premium content at a subscription fee and of course there always the potential for advertising revenue depending on how successful we are.
I think an ecommerce will always be the safe bet between the two. I’m wondering if there is any merit in the idea of shifting focus to a more social setting?