I have vast amount of "reviews" for products sold, I'm trying to think of away to make use of these, The consumer reviews through amazon are fine, but I have other reviews for products that have been sent to a reviewer, the reviwers are generally industry experts, Radio DJ's, Musicians etc.
Our ecommerce site is not great so I dont feel that uplaoding the review to our site is really doing them justice. I was comtemplating asking the reviewers to add their content to the companies facebook page.
In an ideal world i'd have them upload the reviews to the company site/blog possibly aggregate the content further but I have a lot of technical/budgetary restraints at the moment.
Does any one have any good ideas for what to do with reviews? Has anyone had success with utilzing them?