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Big ticket advertisers - WHEN to pitch ?

when do you guys pitch to big brands to advertise on your site?

     
6:13 pm on Nov 17, 2010 (gmt 0)

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We built a niche community site @ 12 months ago and currently getting 100,000+ monthly page views with 6.5 min avg time on site and have 4500+ members. Almost 100% of traffic is via social media.

My question is how many pageviews / visitors do I need to have before I can pitch to big brands? Any ballpark traffic figure? Any ballpark figure on average rate I should be charging?

I've been getting avg 3 media inquiries per week from small business owners but I was wondering when and how to pitch to the big brands to advertise ?

Any insights would be highly appreciated. Thanks.

( P.S: it's a ladies community site in case it matters )
8:31 pm on Nov 17, 2010 (gmt 0)

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I do this for print publication. If you have got a good showing from the little guys then make sure your content looks good enough for mid market and pitch there. Once you have a few middle market names to show then you can pitch for the big ones.
5:34 am on Nov 18, 2010 (gmt 0)

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Thanks @piatkow. Makes sense! I was just wondering whether there are any ballpark metrics that big advertisers look for in a publisher's site.