One advertiser has been paying me $*** for six months of advertising on my home page.
I was contacted by another advertiser the other day and sent him the rates. However he asked if I would accept $60.00 less for the same type of ad and time-frame.
What is the best approach?
I know these are tough economic times for many but if I lower the price of the ad is that fair to the first advertiser? Will I be morally obligated to give the lower rate to the first advertiser if they renew?
Thanks in advance for any insights.