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What is black hat ?

black hat

     

seo1589

6:38 am on Jun 16, 2010 (gmt 0)

5+ Year Member



Pls tell me about black hat and how check this ?

Mark_A

7:10 am on Jun 16, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



White hat is doing Search Engine Optimisation in a clean acceptable (to the search engines) way.

Black hat is using techniques which the search engines would frown on, for example cloaking and serving one page to the search engines and another to human visitors.

tangor

7:52 am on Jun 16, 2010 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



seo1589, welcome to webmasterworld!

White hat is no tricks, just solid HTML, CSS, JS, SQL
Black hat is serving tricks, traps, dealing from bottom of the deck, taking lessons from politicians and lawyers. Usually means exactly what Mark_A said above: serving one page to search engines and something completely different to users, usually by sniffing out IP ranges or User Agents. What "wealth" one can make black hat is very limited, once the SE's figure it out, site is banned. White hat, on the other hand, gets a fairly decent chance at making long term wealth.

idolw

9:24 am on Jun 16, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Black hat is simply manipulating the search engine results pages using a number of methods including:
- hidden text and hidden links;
- cloaking - described above as showing one page version to engines and another version to real users;
- taking part in link schemes, especially automated;
- using doorway pages, i.e. pages built only to set up a cookie on user's computer

In general... anything that looks dodgy at first sight.

httpwebwitch

2:33 pm on Jun 17, 2010 (gmt 0)

WebmasterWorld Administrator httpwebwitch is a WebmasterWorld Top Contributor of All Time 10+ Year Member



etymological note: the idiom references idealized western movies where the hero always wears a white hat and the villain wears black. Whether this is factual is not the point.

Actually I suspect it's not so much the western movies, but the Looney Tunes parodies of those westerns with Daffy Duck that solidified the white/black hat uniform. That's my theory.

Mark_A

3:13 pm on Jun 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Indeed, at one point there was a frowning on 1x1px transparent gifs because people were keyword stuffing the alt text and getting a result from it.

I thought it was a great shame as I used 1x1 transparent gifs a lot as spacers and shims and the like. Mind you I never associated any alt text with them! :-)

rocknbil

6:05 pm on Jun 17, 2010 (gmt 0)

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well . . the appropriate alt text is

alt="spacer image"

or something like it, which nullifies the possibility of penalties for "spacer abuse." That technique is not dead, BTW, saw it on a client site just yesterday in a bit of tracking code from an SEO company. Sometimes you just have to nod and keep quiet . . .

jedz

7:47 am on Jul 7, 2010 (gmt 0)

5+ Year Member



Black hat is simply manipulating the search engine results pages using a number of methods including:
- hidden text and hidden links;
- cloaking - described above as showing one page version to engines and another version to real users;
- taking part in link schemes.

onepointone

8:52 am on Jul 7, 2010 (gmt 0)

5+ Year Member



Never done blackhat, but from the little research I've done, it extends well beyond manipulating SE's. If you violate anyones TOS or promote ripoffs...

Things like: Stuffing affiliate cookies, automated spamming of forums, forms, or blogs, making people sign up to email lists in order to get a 'gift' they never get, etc. Some blackhat could be illegal. Its not just confined to a nuisance for search engines.
 

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