I've been working in internet marketing for over a decade. I've been an entrepreneur, a consultant, and worked in the corporate world, but always in e-commerce selling actual products.
I've recently been offered a very intriguing opportunity to oversee internet marketing and metrics for a fairly large media company. I'm excited about the possibilities, but I'm a little nervous as well. The problem is...they don't really sell anything. Nearly all of their revenue is ad-based.
Does anyone have feedback on the difference between the two worlds? Will my skills from the e-commerce world translate well? What major pitfalls will I need to avoid?