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I am 100% sure, after reading throughout web that CONTENT IS THE KING.
If a site has visitors, advertisors find the same.
100 US$+ ECPM is surprising for sure :)
By the way, has anyone ever found a niche website with excellent content that pays 100 US$ ecpm that is not involved in pills, adult content or casinos?
FYI - they do not accept pills, adult stuff or casinos (anything which violates google tos, cause they even have adsense on many pages).
My question was, if this is really meant positive or a fake ?