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How much i should charge for SEO/Keyword

     
8:44 am on Jan 5, 2009 (gmt 0)

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Hi Everyone,

I got connected with one client who is keen to give me SEO Project after checking my seo experience, this is realy great news for me but problem is how much should i charge for a client if iam taking seo projct as keyword basis.

Price for each keyword?

Keywords having average competetion but not much cometition like " web hosting" keyword and industry is too much competative.

Suggest me how much should i charge for a client on keyword basis ?

9:27 am on Jan 5, 2009 (gmt 0)

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what a silence....
9:49 am on Jan 5, 2009 (gmt 0)

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It depends... I am not in SEO business but I guess it depends of keywords competitivenes, as well as the final aim and the period of the contract.

Offering a long term contract (e.g. like working 60 hours a month for 12 months per keywords) with realistic aims would be a better solution in my opinion than charging client flat rate for keyword.

My 2 cents

2:36 pm on Jan 5, 2009 (gmt 0)

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Don't bump things after 45 mins. Least of all when its late night in the US, and early work hours in the UK. I would leave it at least a day.

And don't charge on ranking performance per keyword. This is the 21st Centuary- no need for 1990s pricing models.

If he is happy with you, then there should not be any problem with a cost-per-hour model. Otherwise, use a metric that is measurable, such as trafic.

(Ranking is NOT measurable, it varies by log in, browser, time, location, browsing history etc).

3:06 pm on Jan 6, 2009 (gmt 0)

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Ranking is NOT measurable, it varies by log in, browser, time, location, browsing history etc

I have never heard this before. Do you have any industry reference sites where this came from that I could look at?

3:15 pm on Jan 6, 2009 (gmt 0)

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If you do a search about things like data centres, localised search, and personalised search you will find a lot of info regarding how different users see different information. This would cover log in, time, location, & browsing history, I have never seen anything on browser effecting results though.

From a more personal pov, the number of times I used to have customers call saying that the position on their ranking report was not what they saw on their monitor, or even sat on the phone with them while we did the same search and got different results leaves me in no doubt that 2 people don't always see the same thing :)

10:49 am on Jan 7, 2009 (gmt 0)

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a quick search on Google for the queried term and the common name for search engine result page (singular) returned a WebmasterWorld thread*:
[webmasterworld.com...]

*Or, if the mods allow it "Browser SERP"

6:43 pm on Jan 7, 2009 (gmt 0)

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did the same search and got different results leaves me in no doubt that 2 people don't always see the same thing :)

Hmm, interesting, this will change the way some people judge the effectiveness of SEO services and results they get. I think I like the idea of measuring traffic anyway because even if you get a high ranking there is no guarantee that someone would even click on the link, but measuring traffic is very definitive measure.

7:07 pm on Jan 7, 2009 (gmt 0)

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I remember customized results were discussed here last month or so... Here's what the big G has to say on the subject:

[google.com...]

To the OP, you'd probably be wise to write a project proposal that outlines the types of activities you will be performing and their intended result. Put these in order of priority and include your best estimate of time required to perform each task. Also, create a timeline that includes points to evaluate and adjust the approach. Use your judgement to pitch either an hourly fee, monthly maximum, or packaged price.

Thinking out loud as I have just been asked to do the same...