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In house affiliate program OR ad agency

Which would be best for selling advertising space?

     
10:11 pm on Dec 17, 2008 (gmt 0)

5+ Year Member



I have excess ad space on a website. It is very cheap ad space, in the $8/month text ad range. Would it be best to create an affiliate program and pay a commission to affiliate marketers who sell the ad space or should I go with an ad agency who would sell the space for a commission?

The obvious answer may be both, but if you had to choose one....

3:15 pm on Dec 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



At $8/month I don't think creating an affiliate program is worth the effort. Nor would an ad agency want it since the commission on $8/month is probably less than a dollar... which is not worth their time to sell it.

Your best bet is to go it alone and sell it yourself. Offer it up on forums like #*$! and SitePoint, etc. At that price, you will probably find a buyer.

[oddly this forum won't allow me to mention one of the forums above - which is Digital Point. Just google it and you can find it - Both sites have a marketplace for selling ad space]

 

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