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I am creating a general, human edited directory and I am looking for some feedback on pricing structure. I am at a lost on how much to charge for each paid level. I donít want to charge too much and risk alienating customers especially being that this will be a new site and will initially have a low PR. I also donít want to charge too little as I plan to put a good amount of time and effort into maintaining the site and I would like to be compensated justly. Below is a description of the benefit of each level and the pricing I thought was fair. I would greatly appreciate any feedback. Thank you in advance.
Basic subscription provides: Inbound text link to directory
Review fee: Free for a lifetime
Review timeframe: 5 business days
Standard subscription provides: Inbound text link to directory, showcase page at own sub-domain such as myblog.wrightreference.com, blog page, ability to upload video and/or images to showcase and blog pages, and ability to post articles in article section.
Review fee: $49.95 annual review fee
Review timeframe: 3 business days
Premium subscription provides: All the benefits of the standard subscription but this level provides top Listing in directory in up to five relevant categories as well.
Review fee: $99.99 one time review fee
Review timeframe: $48 hours
Premium plus subscription provides: All the benefits of the premium subscription plus 425 x 425 banner ad on relevant subcategory page.
** Banner ad space on each subcategory page will include a maximum of 10 banners that will rotate.
Review fee: $150.00/month to maintain banner ad. Other features are for a lifetime
Review timeframe: 24 hours.
Once you have 'critical mass' in numbers, and people can see the quality, then you can start to introduce charges, and later you may be able to increase them.
Look at it from a buyer POV - why would they pay you $49.00, or indeed, anything at all?
Sorry to be so negative, but general directories these days are 15 a penny; general directories that return on a user's investment are fewer than the toes on your feet plus the fingers on your hands.
It's not 24 hour service people will pay for; it's visitors to their site who turn into customers. Few general directories send any visitors at all; and very, very few have more than marginal SEO value these days. A new one has none.
Even back in the day when directories were Big SEO Business, few general directories could charge from launch and get any business (plenty tried!).