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How much is a blog worth

thinking of affiliating my blog with a portal site

   
9:29 am on Nov 26, 2008 (gmt 0)

10+ Year Member



I have a business question I'd like to ask of anyone with experience with online advertising or monetizing blogs.

I have a political blog which gets approx 25,000 unique hits per month. A Jewish news portal has approached me about moving my independent blog to their site.

They've offered what would amt. to about $2,500/yr. at my current level of traffic (& which would rise as my traffic rose). Considering that my blog earns very little currently fr. Adsense & Amazon ads, this is an attractive offer. It will also allow me to break through to a larger audience than when I was independent.

Does anyone have any thoughts on whether the financial offer seems reasonable? I, of course, believe my blog is worth more than that. But considering that it's earning much less than that now, can beggars be choosers?

9:33 am on Nov 26, 2008 (gmt 0)

5+ Year Member



Your blog is worth how much money you can make from it. Are there potential revenue streams that you are not currently exploiting which could make you more than $2500?

If not then this is a great deal. If however you believe that in 1 year you could exploit your existing market further and bring in $5000 a year, then this probably isn't the offer for you.

12:34 pm on Nov 26, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



If not then this is a great deal. If however you believe that in 1 year you could exploit your existing market further and bring in $5000 a year, then this probably isn't the offer for you.

Unless when you say
"$2,500/yr. at my current level of traffic (& which would rise as my traffic rose). "
would cover the additional potential you could recover.

It really depends. Since you havent monetised so far, and since you dont appear to have clear plans to monetise in the future, the money seems worth it.

Non-financial considerations may include
- Independance (of content)
- Formal submission commitments
- Ability to move for a better offer in future

2:30 am on Jan 24, 2009 (gmt 0)

5+ Year Member



It sounds a good offer, but the key question I am going to ask if I were you:

1. what is the cost if you want to move out of the network if they even allow you to do it?
2. what if you stop writing? to own a personal blog and to be part of a bigger network is completely different feeling, and you may lose your passion to write.
3. copyright stuff. who owns the copyright? Is it only a hosting, or they also own everything? If they own the copyright, you may consider it, since in the long run, the content may generate much more than what they offer even with the limited AdSense revenue today. Who knows what is coming in the next few years? Before AdSense, many contents seem worthless, right?

Good luck!