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Routes to monetizing unique content

     
5:20 pm on Sep 13, 2008 (gmt 0)

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Creating & selling e-Books online, CMS with either income from Adsense or selling paid membership. Any others ?

If you had some very good quality niche content in a popular b2c leisure subject written by an expert how would you decide which route to best monetise it?

5:40 pm on Sept 13, 2008 (gmt 0)

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I am dealing with this question right now for a client. They are choosing to also offer boot camps, tele-seminars, and one or two day seminars on material that is discussed and monetized in their current site. This is isn't exactly utilizing the web to monetize the content, per se, but if you are willing it is another way to create income from web based content and the expertise you possess.
6:57 am on Sept 14, 2008 (gmt 0)

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Thanks, we are already using those methods, much of the content came initially from boot camps and we have added a private youtube channel, aweber mailshots and podcasts etc to expand out from local events

So far 70% of content is for members only and although we are making a few big deals with organisations to offer it to there members , there are very few b2c membership transactions. How are you monetizing the current site ?

6:09 pm on Sept 14, 2008 (gmt 0)

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How are you monetizing the current site?

The same way you are, with information products for sale. Down the road we will launch a membership area that will be by subscription. The only difference I can see is we don't use Adsense income right now because we don't want to send people to a potential competitor and we want them to buy our products.