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If you had some very good quality niche content in a popular b2c leisure subject written by an expert how would you decide which route to best monetise it?
So far 70% of content is for members only and although we are making a few big deals with organisations to offer it to there members , there are very few b2c membership transactions. How are you monetizing the current site ?
How are you monetizing the current site?
The same way you are, with information products for sale. Down the road we will launch a membership area that will be by subscription. The only difference I can see is we don't use Adsense income right now because we don't want to send people to a potential competitor and we want them to buy our products.