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A 15% less of global advertising business? Who cares! It's just a lot less than a -6, -30 or -950 penalty, a 6 month sandbox or a supplemental downgrade for your site.
And most of us know it happenned, it happens and it will happen once and again.
My fault! I should have mentioned that my concern lies in the field of web developer financial health that depends on client accounts and not on ad revenues generated.
[edited by: jatar_k at 12:30 am (utc) on Jan. 24, 2008]
[edit reason] no sigs thanks [/edit]
There are lots of us here from the 2000 meltdown, and we're still here. Maybe not in the same exact position, and maybe not even at the same company. Tech survived from that downturn, just as finance will survive this.
As has been pointed out, this is a time of opportunities. Perhaps not the opportunities you were expecting, but that's what makes them especially opportune. Often, when everyone is selling and jumping ship, that's the best time to buy and invest for the future. The ROI may not happen overnight, but long-term there are definitely good opportunities.
As far as eeking things out for the long term, learn to tighten your belt and do without the frills that you don't absolutely need.