Valuating your Internet Marketing Company

[AliasName]

Hi,

After 2 years, I’ve decided to pack in my “one man band” Internet Marketing Company.

Note: I’m not looking fishing for offers I’m trying to determine how one measures the value of their site and how they would go about selling it.

I’m finding it difficult to put a value on my company name and website. I won’t bore you with too many details but I’ve got

- PR4 (not massive I know) home page
- 1200 back links
- 30 service (sales) pages and a resources section of over 600 articles. Content I own.

I’m ranked top 10 for a handful of big phrases and top for big phrases with my country / city appended. I’m getting approx 700 unique a month. I It was as high as 2000-3000 a few months ago when I had a link building campaign in place.

Any thought or suggestions would be helpful.

Thanks
Tom – Alias as some of my clients (of the few that I have) use this site

[Habtom]

AliasName(Tom :)), Welcome to WebmasterWorld.

A recent discussion on putting a value to your website might be of an interest to you.

How much is my website worth? [webmasterworld.com]

Habtom

[phranque]

welcome (back?) to WebmasterWorld, "tom"!

much of the value of your site is that self-generated content and the active link campaign.
are you separating your site from the IMC or are you valuating them together?

[AliasName]

Thanks for your feedback.

Habtom - Thank you for the link. Unfortunately it's difficult for me to value the site based on a net / gross profit. I'd be first to admit my sales skills are not up to scratch and its probably why I'm walking away. As phranque pointed out the value is probably in the links and content.

Phranque - I'm trying to value them together. I'm looking to off-load the whole thing. Does this make it hard to value?