Forum Moderators: LifeinAsia
Does anyone have a recommendation for a website broker to use? I'm thinking about posting an ad on one of the freelancer sites to have someone else call up or email companies that are currently using pay per click for those keyword phrases.
I really just want to pay someone a percentage of the final sale. I believe the site is worth about $70k - $120k
Any past experiences out there? Suggestions?
Travis
[edited by: engine at 10:36 am (utc) on Sep. 29, 2007]
[edit reason] specifics [/edit]
The important thing is to have realistic expectations. "Ranked top 10 on Google" is worth nothing. If I rank #1 out of 24 for frog cutlets [google.com] what's so fantastic about it? It's the term you rank for, and crucially, the level of competition for that term that will have value to the buyer. Even then, the value is temporary and can disappear with Google's next algo change so buyers don't pay a huge premium just for your ranking.
Many brokers will fan your ego with false appraisals for your site in the hope of attracting your business. Even if they have no hope of selling at that price it looks good to have a "full book" of opportunities and many listings on their site.
From my many years of experience in this business, here's one tip: Don't bother trying to sell to those companies currently paying PPC for your ranking term. They aren't interested. Do the hard work, however, and create a viable business out of your site and you put yourself in a very good position.
