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I've been a full-time MIS for the past 7 years in the local government sector and despite the fact that my job duties include training, troubleshooting, networking and website development, my passion is small business.
I've begun research on starting my own website development company (it'll probably end up being an LLC) targeting individuals (freelancers, solo operators), start-ups, small businesses, and small non-profits. The largest site I would develop would start with 100 pages or less.
What I'm most passionate about is marketing, but I want to provide the total website development experience for my clients, many of whom will have never had a website. My ultimate goal is to help them build their business, reputation, organization, etc., using their website as part of their larger strategy. (Coordinating planning, hosting, design, selecting features & functions, development, marketing, and maintenance). Essentially, I would be their website manager, I guess.
Rather than dealing with the designer, programmer, content providers, host, marketer, etc., they would work directly with me and I would design the best strategies to reach their goals (realistic, attainable, and measurable goals). At the end of the project they would get a detailed report including all their information and relevant details (who did what, how to contact, fees, etc.). If they desired, I would continue to manage their website, including updating content and images, seo, marketing, and promotion.
When they obtain my services they would be paying for everything in one shot (each item specifically outlined in the contract of course)the design, programming, hosting, marketing, and my designated fee. Any recurring fees they would pay as incurred (marketing (i.e. ppc) hosting, continued maintenance etc.).
What I am uncertain about is how I would market this kind of service. Would it be considered consulting? Management? Maintenance?
As far as my abilities, I am fairly proficient in XHTML, CSS, PHP, MySQL, Flash, Dreamweaver, Photoshop, and FireFox to the point that website maintenance shouldn't be an issue. Working in local government, I've had to deal extensively with issues about accessibility and usability, so I'm familiar with those aspects. My passions however are SEO, website marketing and promotion.
Ultimately, as far as a website goes, I am more concerned with the overall outcome and how each element of the website works together to achieve success, than I am about the content, design, programming, marketing, etc. individually.
Again, how would I "package" or accurately define what it is I'll be doing it? Is there any such definition?