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Users visit quite regularly to check out new content and they get a lot of value from the site but I dont want to start charging them, or compromise the feel of the site with ads.
Any creative ideas?
Look at how much MySpace sold for and how much FaceBook is valued at. I don't think classmates even comes close. So personally I don't think the "enhanced memberships" is the way to go with social networking sites.
For now just do some testing of ad placements. A 20% increase in CTR (which isn't much - going from 1% to 1.20%) would increase the revenue the same as adding 10,000 new members assuming you have 50,000 members.
[edited by: BradleyT at 8:42 pm (utc) on June 19, 2007]