SEO and client relationship?

[nfinland]

What is the best and most rewarding SEO and client relationship for both parties? What I´m asking is when you have done the basic optimization what do you offer a client in the future?

- AdWords
- Analytics
- Ongoing optimization (what is this?)
- Something else?

[Stephen Tiller]

I would have thought the most rewarding SEO and client relationship would be continued results in the popular search engines, especially Google, for natural listings.

Ongoing optimisation to me means keeping up with your competitors and maintaining search engine rankings. I have a number of reports from search engine companies on my desk as to what they offer (I get a call a day from different SEO companies).

A lot of it is based on increasing the number of links to the website, but quality is more important than quantity. Ongoing optimisation also involves adding page content for website expansion.

Ongoing optimisation means doing everything possible to enhance your website over your competitors without breaking the "rules" and keeping up to date with the various updates, algorithms and changes of the various search engines.

For a new website Google adwords can cover the "interim" period when you are waiting for organic results in the search engines, also statistics are invaluable to adjust or target your website for users.

This is just a brief opinion but there are many SEO experts on this forum and it will be interesting to read their replies...

Regards

Steve

[Bennie]

intermediate SEO, advanced SEO.

Build more sites.

Paid Inclusion, PPC networks, start an affiliate program.

Start buying compeditors and complimenting websites. Banner advertising, traffic from other domains, presell pages, mini sites on older domains.

The list goes on.

Good luck with it!

[edited by: Bennie at 9:19 am (utc) on Oct. 5, 2006]