Gross Revenue per visitor

[Mike_Mackin]

I know that this will vary from industry group to industry group BUT what is your experience with Gross Revenue per visitor?

Is 39 cents high or low?

[IanTurner]

Higher than me.

I reckon at about 16 cents per visitor.

[msgraph]

>39

I wish!!!! I would be an extremely rich man! :)

0.11-0.12 here

[IanTurner]

mine is .11-12 in local currency too.

[starec]

Depends a LOT on what you sell. I would expect huge differences between say a ticketing site and a B2B site. I´m currently at about 0.8$ per visitor.
This is well below my expectations, hope to double it within 12 months (improving conversion rate and selling more expensive products).

[pmac]

For the month of January, It was $2.40 USD gross per visitor. It was a sweet month. :)

[DrCool]

Across the main sites I work with I would say the average Gross per visitior would be around $0.75-$1.00. Some of the sites are down around the $0.25-0.35 range and some are up around the $1-1.25 range.

[JamesR]

That is very high from my experience.

[brotherhood of LAN]

what return would you expect for a site promoting car sales?

[rcjordan]

For my content sites, lumping all revenue sources (ads, affiliate, sponsorship) together, I'm at .08 per visitor.

[Brett_Tabke]

That is quite high - extremely high - data recovery type high.
.05-.08 here. (but we do _mass_ traffic to get that too).

[1Lit]

Ours is miniscule.

Depends highly on the quality of the traffic as well, as others have commented.

Let me give you an example that illustrates the case. We have an English-language Islamic book site. As most Muslims tend don't tend to be affluent (a lot of traffic from third world countries) and not terribly interested in reading/can't afford to buy $20 books, we tend to only sell one book for every 1000-odd visitors! (I am a Muslim myself, so am not criticising them: just stating a fact as observed after eight years trying to sell Islamic books and magazines.)

Conversion ratio of Islamic book site is so low that we were thinking of closing it down or adding more pop-ups/unders. Bandwith and other charges higher than sales.

Similar site for general British book-lovers sells one book for every 200 visitors. Therefore each visitor to the site is worth five times more.

[IanTurner]

1Lit you could also look at additional products, affiliate schemes or even sponsorship.

[TallTroll]

If you want to continue with the Islamic book sales, you need to do something to help the site do 1 of 2 things

1) Increase revenues
2) Reduce costs

Both would be best. Try diversifying your range, either in subject or language. You currently have a fairly narrow target market, English-speaking/reading Muslims with Internet access

This tends to imply either native US/UK Muslims, or a relatively small subset of Muslims who are relatively affluent and educated from those nations where Islam is more widespread. You say that a lot of traffic comes from 3rd world countries. One of the first rules of sales is "You can't sell to people with no money". $20 represents a lot of cash in many nations

I would see about improving the sites profile in the UK and US markets if possible. See about locating other theologically focussed sites, and exchange links and traffic with them. If you capture more affluent visitors, $20/book becomes less of a barrier to a purchase

The other thing to do is look at cost reduction. Scout out the market and see if you can find a hosting/bandwidth provider who can provide you with a better deal than the one you currently have. If you could halve your costs, your revenue requirements would drop also

[wasmith]

Currently, i am at a all time low and can only compair: total income vs the cost of providing the information. early last year i was over .10 per visit and nearly .50 per unique. 9-11 hit my profit's hard. But, today I am a larger conduit (many more visitors) which has been my focus; but i will need to get some more profit soon, I am thinking late summer.

.39 cents today for me would be very nice. I would even pay somebody else to take the checks to the bank.

[1Lit]

Thanks for the advice TallTroll (about the Islamic literature site). I went to the site yesterday and added three pop-ups and unders. I am tired of people enjoying our content-rich sites without giving anything back. I'm not a charity worker: been working full-time on our Web sites for four years and have yet to turn a profit.

I love pop-unders! And if they drive people away, I don't care...

[brotherhood of LAN]

"drive people away, dont care"

I run a content site and 20% of traffic is return visitors

Get the right balance of ads on your site and your page views should not be affected