Branding a product? How do you go about doing this?Please help:)

Regarding branding a ebook and website name.Need help:)

[frenzy77]

Hey guys:)

I was hoping you guys could help out a bit.

>>If any of you guys ever trademarked your site and product i would appreciate your advice:)

Well...

I'm currently developing a website for my product which is an *ebook* and i wanted to trademark my business and product.
So that leads me to the question:

Q.1. If i do trademark the business website, do i have to place the brand(the trademark) on the actual image of the ebook cover to be able to claim the trademark on the product?

Q.2. Also, does the ebook have to be named exactly as the website name to claim a trademark on the ebook?

For example:

website name is: xyzwidget.com

ebook must be named: xyzwidget guide?

Q.3. Or just be related or named something describing the
product such as: "widget guide"

Well, thanks guys for your input:)
I appreciate it:)

frenzy77

[Corey Bryant]

Ellen over at createasplash might be able to help you

-Corey