Should i think of new brand name or mykeyword like stuff

new project

[benevolent001]

Hi i was thinking to start off a new project.it would be online store for electronics goods as you know all the keyword domain have been already booked i was thinking to either go off wihh my own new word which i should promote as brand name or stuff like mykeyword like website

which you think would be great...i was more inclined towards new brand but this would need much much more hard work to promote and spread a total new word synonomys with my type of offerings my website would be giving

what you think?

All suggestions and criticism are welcome

[Sobriquet]

i know someone in person who just is in process of startting the same. An estore for electronics ( mobiles, computer accesories, entertainment etc
)

He has started the site with a generic hindi name, to say that he wants to sell goods at wholesale prices. I guess that is a good idea. Aimed at indians living in india.

Thinking of a hindi popular generic name is getting popular in people thinking of success of baazee, shaadi etc....

In general a Brand Identity is always betted to be esteblished as a domain name, in comparison to the keyword rich domains. In the long run, a brand has more chnaces to stand out than a generic keyword rich name. I take a clue from business and how it runs from centuries.

TajMahal is a Brand and inspires many other brands. Else it wud have been called 'mumtaz ka maqbara'. I dont think it wud have been as popular.

Think Branding.

[pathak]

For a good brand name, the name matters but in the long run your service will earn the goodwill and will make your Brand big or small.

I think the whatever the name may be, it should be simple/easy to speak.