Securing postings and/or sign ups.

Whats the right (or wrong way) to approach clients/employers?

[sleepy]

I have recently opened a niche job board and are having problems getting employers/recruiters to register and post jobs etc during an inital trial/special offer period.

I did an inital contact via email but got minimal response and so I am hoping to get better results using a more direct approach (ie by phone).

Can anyone please offer suggestions or advice regarding the right (or wrong way) to approach clients/employers? Or perhaps outline the type of things they cover when making that inital call.

Thanks in advance,
sleepy

[surfin2u]

The first thing is to be sure that you're talking to the right person. That would be the one, who can make the decision to use your services. You should have some sort of claim to make that will capture that person's interest quickly. Try to solve a problem for them, so you'll need to find out what that problem might be by asking some questions, like "Have you used an online job posting service before? How did that work out?"

One issue with job services is whether they do any screening of applicants. If you can save clients looking to hire someone some time by not presenting them with unqualified/inexperienced applicants, that should interest them.

Read a book about selling.

Just a few thoughts...hope that helps.