Demand for IM specialists?

one stop shops or seperate specialists

[running scared]

There are some companies who do it all and there are others who specialise in a very specific skill. In the internet marketing world there are those that cover everything from affiliate schemes to SEM via design and banner advertising.

We then have lots of SEM specialists but some might see these as one-stop-shops as at the other end of the spectrum there are companies who are Google sepcialists, Yahoo specialists, PPC specialists, SEO copywriters etc.

I know some here have said they like to bring together the best companies for each of these specialists skills but I am sure there are many who feel that the challenge of co-ordinating several different companies is too big a risk.

What do you feel the larger companies/projects want? One stop shop or a combination of the best specialists?

Where do you see the internet marketing world going? Rise of the specialist or mergers of the specialists into one-stop shops?

[rogerd]

I kind of like the ad agency concept - one stop shopping for the client, with much work performed in-house but specialized activities subbed out on a project-by-project basis.

[running scared]

Rogerd - Interesting. So I guess you see space for specialists but they should be marketing themselves to broader agencies rather than directly to the customer? Or do you feel there is still mialge in marketing directly?