What is your subscription renewal rate?

And how do you do it?

[BwanaZulia]

I run a online auto club which has yearly memberships and has just gotten to the point where I need to start contacting members to renew.

I started off by putting up some news on the site and preference area where the member could see when they had to renew with a button do do so. This has worked for one or two members (not a ton to begin with).

I just sent out 40 emails to members with a personalized email letting them know that it was time for them to renew. Of the 40, I got 5 bounce backs, 2 no thanks and 2 renewals within an hour. That seems pretty good to me.

The question is, what do you do? Letters? Emails? Constant emails? How much is too much?

I am thinking about waiting a week and sending letters to those who have not renewed or who bounced back.

BZ

[percentages]

>yearly memberships and has just gotten to the point where I need to start contacting members to renew.

Have you considered changing the way it works to an
automatic renewal unless they actively decide to cancel? Then you only have to deal with the expired credit cards.

[BwanaZulia]

I have thought of that, but I am not sure a lot of people like signing up for auto-renewal. It is not a small amount, and I think there would be a lot of people who would be auto-renewed and then not want it.

Maybe as an option.

BZ