Forum Moderators: phranque
For instance if a searcher in france was looking for a hotel would they just type hotel or would they have an ô key, i.e. hôtel and does this make any difference?
Help appreciated,
Thanks
Hotel München
If they're using a PC with an English keyboard (no umlaut characters) they'll enter
Hotel Muenchen
So I think it depends on whether you're targetting nationals in their own country (with their 'own' keyboard), or expats typing on an English keyboard who may not know all the ALT-xyz combinations necessary to get at the extra characters...