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How to work more efficiently

dividing your time between content, Keywords, CTR optimizing

         

hermannen

11:55 am on Sep 12, 2005 (gmt 0)

10+ Year Member



My 30 page site in a local language on a society issue brings me some dollars a day, has a CTR of 3-4, and around 400 unique visitors a day, which makes around 600 page views. Page Rank is 4. Adding one or two inbound links a day leaded to a growth of 10 percent in one month.

Let us say i have 10 hours to spend on it.

How many time would you spend on:

- writing optimised content
- adding inbound links manually
- keyword KEI research
- enhacing page layout to boost CTR
- reading WebmasterWorld for new ideas?

Marketing Guy

12:07 pm on Sep 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Several of those jobs should be more one off activites rather than ongoing work. For example, you can do a lot of keyword research (certainly enough to work with) in a day and you won't need to look at it for a while.

In the same respect, changes made to improve CTR would need to be monitored over time, and not on a day to day basis.

Offhand, I would suggest:

> 1hr per day on keyword research, reading forums, analysing stats.

> 8hrs content writing based on keyword research / stats.

> 1hr link building.

> Perhaps put it all to one side from time to time to adjust advert placement, etc and test CTR rates.

Depends really on how you work and what your skills are. Maybe 8 hours content writing per day is unrealistic for your industry / skill set / etc. So perhaps spend more time analysing stats, competition, keywords, etc.

I dont think there needs to be a golden rule, but you can't go far wrong spending time creating orginal, quality content.

MG

joeking

1:03 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



Do you mean 10 hours a day, a week or period?

hermannen

7:49 am on Sep 13, 2005 (gmt 0)

10+ Year Member



10 hours is a theoretical given. I could have stated the question in an other way, like, what percentage of time do you spend on keywords analyses, what percentage on writing content, and so on....

Just to get an idea of what part of the job deserves the most time

grandpa

9:01 am on Sep 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My experience says that the time devoted to any given task will change. Two years ago I was all about site usability and appearance, then links. What did I know about advertising?

Two years later and I'm happy with the site, and I'm learning more every day about advertising. So my time-to-task in about the inverse of what it once was.

If you have a defined set of tasks for each day, then set aside a period of time for each task. You'll probably find that you need to adjust your schedule, but at least give yourself a starting reference.