"Girls prefer girly websites"

Their headline, not mine

[photon]

From here [theregister.co.uk]:

Actually, it's a bit more subtle than that - but not much. The Welsh investigators found that women were drawn to pages with more colour and preferred "informal" rather than "posed" pictures. Men, naturally, showed a penchant for dark hues and "straight, horizontal lines across a page" as well as animated objects.

Are you adjusting the look of your websites based on the gender of your target audience? How do you appeal to both at the same time?

[trillianjedi]

That's a very good question.

I remember trying to steer a thread in that very direction a while back. Start reading it from here:-

[webmasterworld.com...]

SuzyUK picked up the gauntlet and restarted it.

We had a group of female webmasters present who answered many of these kind of questions from a female perspective (which is very interesting if you're targetting a female audience).

Worth a read.

TJ

[DXL]

If I do a women's clothing site, I make it curvy and less angular. I'm more likely to use shades of lavendar, pink, light blue.

[Gargen]

well i dont really know about this my site is on a field (programming mainly) that is farily male domainted no offense ladies but yea lets put it this way 95% of my members are male but still the dark color of my site did not turn away my female members