Hotmail requiring "sender id" as of today

[schwartz]

Just saw headlines at marketingsherpa that Hotmail is now requiring "Sender ID" for email and that Yahoo will follow suit shortly. (Basically reverse dns check)

[jatar_k]

I thought they all required it anyway

Though if they didn't require it, then they used it as a major spam flag already

[Longhaired Genius]

Not exactly a requirement...

From the article:

Microsoft says at first the filter will be nothing more than a yellow alert line to the recipient that the message in question didn't pass the test.

If they did "require" it, it would be the end of Hotmail.

[KenB]

Since this is something that Mirosoft is trying to force upon the rest of the Internet against our will, I hope that those who are responsible for mail servers will stand tough and refuse to "play ball".

Things need to be done to deal with spam, but MSFT's your either with us or against us on this issue is the wrong way to find a solution.

[JAB Creations]

No I think it's a good idea. If your address can't be varified I don't want your spam. Matter of fact I don't want any spam. If you're a valid user with an email your route should be able to be traced. Only scumbags would want to hide their tracks on a large scale.

[Longhaired Genius]

Ken and I are not complaining about sender identification schemes per se. We're complaining about Microsoft's attempted email land-grab.

[EVOrange]

I'm not sure if this is the same "requirement" that they were working on a while back, but there was a plan in place for a 'bonded' delivery system for Hotmail where, for a fee, I could ensure my emails were not filtered. The process was done through a third party company founded and operated by ex-msn and hotmail execs.
Imagine that!

EVO

[neo_brown]

I also thought the reverse dns look up was running already, though as said, more of a flag than a block.
The bonded sender program is running so far as I know.
For a small fee ($375 - ~$10,000 depending on how much you send) , you can ensure your mail is not mistaken as spam and is blocked. However from what I remember they charge you for every complaint you recieve, what a deal!