Logo Design

What's the best way to provide a logo for a client?

[ddesign]

I hope someone can help me out with this! I'm a web designer/developer, and can create some nice logos for WEB based applications. A client wants to purchase and use the logo I designed for their web site for print - tomorrow! They need to print business cards and posters for a show they are having next week.

I know what formats I need to give them, but how?

The logo consists of their company name which has some text affects applied to it (outline and slight dropshadow), then the three images used are professional looking images from an image site I'm subscribed to.

I just did the logo in Fireworks MX & Image Composer. I also have Photo Shop & Freehand FX, but I am not familiar with Freehand.

I know that I need to provide the following formats: for the WEB: (.GIF 72dpi, .JPEG 150dpi), vector resizable files for printing (.ai, .cdr), high-resolution image (.TIFF 300dpi), and (.EPS) files in Pantone, RGB and black/white colors.

I can of course easily do the .gif and jpg's, but how do I provide the other formats?

Do I just open the whole .jpg image in photoshop and save it as the format I need?

I don't have a program to create the (*.ai, *.cdr). This can't be done in PS?

Where in PS can I change the dpi? I don't see it in the 'save as' box.

Can I do the black & white image in PS?

How large should I provide the logo for my web site client?

Obviously you can see I don't know how to work with graphics for print, please help if you can! Thank you so much.

[limbo]

It's not going to be easy to produce all those formats without a vector original. Do you have one?

If you do, you can remove the colours for a B&W version. Easy to change the workspace and save as RGB. Pantones need to be matched from a pantone book - this will give you a reference number that you can input into your swatches

> open colour pallete
> click on the chevron (top right)
> choose pantone (e.g. pantone uncoated)
> select you pantone and it'll add to swatches

Alternatively do the work in CMYK and set these colour values %. Although this will depend if the artwork is 4 colour, if they want fewer colours - e.g. just black and red, you will need to set up 'spot' colours.

The printers will preferably want a vector eps saved from a package like illustrator or Freehand. From this file it is quite simple to save the logo in the other formats (except .ai - the native file type for illustrator, you could probably send them .fh10 - the native file for freehand)

From Freehand you will be able to save the file to editable eps. This will then give you the flexibility to 'save down' to other formats - I'd use photoshop for web images. I am not sure that FH will let you save the file in corel draw (.cdr) you might need a plug in

Tiff is no biggie
> open the .eps in photoshop
> select 300dpi (+) in the open dialogue.
> Then save as TIFF.

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caveat - if you do not have an editable eps version you will need to make one :o - or get onto the phone to your printers to see what they'd prefer as an alternative - most printers are friendly enough and would be happy to help.

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