Greenfield Online Buys Ciao.de for 154M

7 times revenues - not too shabby

[lorenzinho2]

With Ciao AG, we have not only substantially increased our international panel strength but we have also gained an innovative online community platform that we plan to adopt in the U.S. due to the success it has delivered for Ciao AG in terms of their ability to recruit, retain and entertain panelists. In addition, Ciao AG's experienced European management team will help us accelerate the growth of Greenfield Online's business globally.

[biz.yahoo.com...]

[Rosalind]

Wow. I wonder how many of their users are aware of these figures? I think they pay them around 1p per pageview to write most of Ciao's content.