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Google's site description

         

turbohost

7:54 am on Feb 20, 2005 (gmt 0)

10+ Year Member



Hi Guys,

My site gets indexed by G, but the short description in G's SERPs is always my site's navigation links. How can I force G to add a specific part of my site's content into this short description?

Thx,
Turbo

vkaryl

3:05 am on Feb 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmm. I thought this was what the meta "description" accomplished?

rocknbil

5:34 pm on Feb 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am **definately** not a Google -master, but I have noticed the following descriptions (among others) in google results:

"This page requires frames, but your browser doesn't support them."

"An error ocurred while processing this directive"

another is a seemingly senseless list of words obviously gleaned from links

About contact products home

The first is an unwitting developer that apparently likes frames but doesn't know to use the noframes tag, and the second is a server side include that is broken. Not sure how the last is snarfed. :-D All come from the content of the page and not the meta tags.

I am also not sure if these only appear because the author is **NOT** using meta tags in the document.

I bring up this point because I also wonder precisely which situations cause Google to digest the meta tags. **

So, taking my obvious ignorance into account, I am going to suggest placing the description you wish to be in google at the topmost portion of the textual content of the page, as close as possible to immediately after the body tag and the first H tag. It doesn't have to be visually at the top - but needs to be as close to "first" in the document structure as possible.

**I'm trying to make it a habit to read at least two threads a day from the Google forum . . . .so I'm getting there . . . :-) )

SEOMike

6:41 pm on Feb 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The answer to fixing this is using the Description tag that other people have talked about. Keep it kind of short as Google will only display so many words. You can do some counting to find out the ballpark number.

Here's the structure:

<HTML>
<HEAD>
<TITLE></TITLE>
<DESCRIPTION>
<keywords>
</HEAD>
<BODY>

Pay attention to how long it takes Google to update their listing. That's something that's good to know if you don't watch your logs.

Good Luck!

goodroi

7:15 pm on Feb 21, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



This highlights a general problem with coding pages for search engines. Do not place the navigation bar towards the top of your html code. You are inviting problems with search engines if the first 20k for all of your pages is identical nav bar code. Play around with the code and have search engines find relevant unqiue content early in your code.