Traffic is less on a particular day of a week

[sara]

Hi,

We have a problem - the traffic to our site on every Wednesday is down for the past four weeks. We used to get maximum trafic on Wednesday's before.

We have checked the Adwords, there is not much change. For various keywords, the site position is also not changed in search engines.

Can anyone tell us why is this behaviour? Are we missing something?

Sara

[Rosalind]

The question is, why would it be high on Wednesdays in the first place? For a lot of sites there's a peak on Monday and Tuesday, when people get back to work, check their email, and surf using work's broadband. Then visits decline towards the end of the week, and the weekends can be surprisingly quiet.

Obviously this pattern won't hold for every audience. But you need to try to figure out the reasons for the peak. Was there something on TV or radio that would affect your site, something that came out on Wednesdays that has just been cancelled?

[Daretodream]

I think she said her site traffic was down on Wed.? I notice my traffic goes way down on weekends, you would think traffic would go up on weekends?

[rocknbil]

Two cents worth - what is the focus of the site, that is, what type of business is it? A non-web example is the restaurant business, Mondays and Tuesdays many restauraunts close because business is slow on those days, and it picks up in the middle of the week.

(Sorry for the bad anology.) Maybe something in your industry has changed that is causing the difference.

Using workplace bandwidth for non-business surfing? Why that's preposterous! They should be terminated! :-)

[httpwebwitch]

I used to manage a site that experienced the "Oprah effect" - whenever Oprah discussed a certain topic, searches for that subject and subsequent hits to the site spiked dramatically.

Do you track your referrers? they might offer some clues... also check if there has been a change in the % of repeat visitors

I've been in your situation before. sometimes the fickle behaviour of traffic remains a complete mystery.